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Interactive Experience

Posted on:2011-04-27Degree:MasterType:Thesis
Country:ChinaCandidate:B Y XueFull Text:PDF
GTID:2189360308975475Subject:Graphic design
Abstract/Summary:PDF Full Text Request
The contemporary era, is an era of interactive, in the experience economy against the backdrop of all walks of life to attract people's attention, and constantly adding a variety of interaction: television programming in an interactive session with the audience, store promotions have interactive sessions with consumers……and in the field of visual communication design, also begun to focus on "interactive nature" .Visual communication design is actually to communicate the design. This means that, compared to do "something", we should be more in the analysis the "environment" and "conditions." Take these factors fully mobilized, in fact, this is the interaction. Visual communication in the field of commercial advertising, as the products and customers communicate between the "sales message" of the carrier, the most representative.Therefore, in this article for commercial advertising in the interaction as a starting point to explore, in the indoor and outdoor commercial advertising, and the environment, and time, is how to interact with the audience, in which creativity, and "experience" reflects the main purpose of the interactive .
Keywords/Search Tags:Commercial Advertisement, Experience, Interactive
PDF Full Text Request
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