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Implementation System Research Of Enterprise Intellectual Property Strategy Based On Technology Innovation

Posted on:2009-05-16Degree:MasterType:Thesis
Country:ChinaCandidate:L N GuoFull Text:PDF
GTID:2189360308977803Subject:Business management
Abstract/Summary:PDF Full Text Request
The implementation of enterprise intellectual property strategy is an important content of strategic management, and is an important guarantee in an invincible position in the fierce competition in the market. Many successful enterprises at home and abroad show that successful enterprise intellectual property strategy is the backing and foundation of enterprise success. China's intellectual property system starts late; accordingly, implementation of enterprise intellectual property strategy based on the intellectual property system is still in its infancy. Faced with China's accession to the World Trade Organization, enterprises must know how to use intellectual property strategy, or it will be in a very passive and negative situation. In real life, some of enterprises face with fierce competition, through successful use of intellectual property strategy in market decision-making and management, they has made considerable achievements, business development and expansion. However, a considerable part of China's enterprises are faced with difficult market. They do not attach importance to the implementation of intellectual property strategy, technology innovation and neglect the protection of intellectual achievements.Based on the reality of the situation at home and abroad, we will find that implementation of enterprise intellectual property strategy is a natural choice. But how to choose appropriate intellectual property strategy in accordance with their own innovative feature becomes an important task that enterprises face with.①This essay is the implementation of enterprise intellectual property system based on technology innovation, through domestic and international developments study and current situation of Chinese enterprises, to find the deficiencies strategies in the course of implementation of intellectual property strategy.②Building intellectual property strategy implementation systems.③Analyzing how to acquire intellectual property, technology innovation and intellectual property assessment, the choice of modes of intellectual property strategy, the implementation of the strategy, assessment and dynastic adjustment.This paper aims to build enterprise intellectual property strategy implementation system, and guide enterprises with technology innovation adjust its intellectual property strategy, making intellectual property strategy can truly become a source of competitive advantage.
Keywords/Search Tags:technological innovation, intellectual property rights, intellectual property rights strategy, enterprise implementation system
PDF Full Text Request
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