The Application Of Data Mining Technology For Marketing Activity Of Ningxia Telecom

Ningxia Telecom currently owned subsidiary of the weak income growth, keep the stock market is all branches operating the most important task.Enterprise customers need a breakdown, the implementation of targeted marketing, customer base of key objectives, focus on product mix, take the initiative to do a good job of targeted marketing efforts, increase marketing effectiveness, enhance their operational efficiency and effectiveness.Gradually mature data mining technology for telecommunications enterprises to achieve these goals possible.This paper will be introduced in data mining theory on the basis of Ningxia on the status of telecommunications marketing analysis, focusing on telecommunications to Yinchuan in Ningxia branch to data mining-based marketing process, and raised in the autonomous region of Ningxia Telecom continued application of the various branches Data mining technologies to the market management services marketing efforts to organize the process Starter and protection recommendations.This paper on the subject of study in the following three aspects:First on the basis of data mining knowledge, the basic processes, such as cluster analysis of data mining theory. Subsequent analysis of the Ningxia telecommunications marketing situation and existing problems.Combination of data mining theory, Ningxia from the actual business needs of telecommunications, by the Ningxia telecommunications applications of data mining work of the marketing process, through the customer's consumption of customer segmentation, data mining prediction model through targeted marketing initiatives improve the response rate Application of these efforts to enhance the capacity of Ningxia telecommunications marketing planning and maintaining customer value played a good effect.How to make use of marketing data mining methods of work more in line with the Ningxia Telecom reality, some papers have done the necessary research:Ningxia Telecom staff less for the quality of relatively low, the application of data mining implementation of the marketing process of the full version of the difficult problems encountered in the proposed use of Yinchuan in Ningxia autonomous region branch of data mining analysis of the results of the marketing process Starter Edition, and further raised Sustainable use of data mining to marketing the proposed security organizations.In this paper, the research work in Ningxia telecommunications applications for data mining analysis of customer behavior and improve marketing and management level to provide a useful reference works in theoretical study and practice is of great significance. At the same time, enterprises of all types of data mining methods of marketing the work of a certain reference.