| With the continuous development of China economics, sedan become more and more popular in China, the automobile market in China is also becomIng the most competitive market in the world. Almost all of the international automobile corporations come to join the competition in China automobile market. In order to win the market quota, the automobile manufacturing corporations are all meeting the need of market via the strategy of accelerating new type products.Continental is the 3rd biggest Auto Parts supplier of the world.As a company with 140 years history,Continental has great R&D team, mature managing system, good operation regulation.Face the growing China Auto market,Cotinental change the strategy center to China with below operation target:To meet the operation target, require correct and accurate sales strategy to support it. After analysis the marcoscopical environment and microcosmic environment , customer requirement and competition status, target customer and market was fixed. Sales strategy to these 16 COEM was made as below:(1) Low cost product development,MSS development ;application of standard design(2) Pertinency price adjustment,Adjust price strategy according competition(3) Flexible competition channel ,Face OEM directly;Through tier 1(4) Fliexible promotion method,Standalone proposal,System approach with EBS,ES,TS,Quick saving proposal(5) Tech day joined by all BU(6) Attend Auto Show(7) Get in touch with MediumWith the establish and implement of this sales strategy, it will strong support Continental to achieve increasing target. |
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