The Research Of Corporate Environmental Strategy Selection

In the economic "new normal" background, the development pattern of enterpriseenvironmental efficiency needs of environmental strategy guide, but for how to choose theenvironmental strategy of the problems have been inconclusive, based on the research ofenvironmental responsibility, social responsibility influence on market responsibility as thestarting point, and with the method of empirical analysis and case analysis, to providereference for enterprises’ environmental strategy.This paper combined with China’s actual situation, data-China top300enterprises in192environmental responsibility, social responsibility and market responsibility of data samplesfor empirical analysis, results that during the same period of environmental responsibility,social responsibility and market responsibility there are significant positive influence; therelationship between different lag in environmental responsibility, social responsibility andmarket responsibility is affected by ownership. Based on the previous research, take JiangxiCopper Company Limited and Conoco Phillips China for example,draw the conclusion: theeffect of social responsibility and environmental responsibility in the state-owned enterprisesand private enterprises on the market have a positive selection of responsibility, prospectiveenvironmental strategy; environmental impact of social responsibility and marketresponsibility of foreign enterprises were not significant, temporary choice reaction typeenvironment strategy. Finally, according to the research results to stakeholders and enterprisesin the future to realize the coordinated development of comprehensive performance and putsforward some suggestions to provide reference for enterprises to obtain sustainablecompetitive advantage in the new era of competition.