Xg Pharmaceutical Companies To Develop Strategic Research

The company of XG is the enterprise of medicine making and selling held by Nanking GaoKe company .Because the company has been established for short time,it lacks the specific developmental strategy to be used as the leading. As a result, it is facing the rigorous management situation in the medicine market competition now.This text tries to guide that company to make full of use of itself advantage well, and holds the market opportunity, and evades market risk, and improves the management condition by the researching of the development strategy to XG company.The external macroscopic environment analysis of the business enterprise is the foundation of the developmental strategic research for business enterprise,and it is the important component of the analysis of the company's developmental strategic situation. This paper analyzes the opportunity and challenge which the Chinese medicine company is facing through many external factors, such as relevant industry policy,present and future development trend. This paper points out that the medicine companies of our country are facing the development opportunity.On the other hand,there are many problems in these companies,such as the low level repeating producing, the inefficient operating and management, non-reasonableproduct structure, the weak researching ablity of new products etc.The internal environment condition of the enterprises is a basic support of the business enterprise developmental strategy.It helps better understand advantage and disadvantage of the business enterprise.When the medium and small scale business enterprises draw up their developmental strategies, they should consider their internal environment,such as human resources, business management, financial situation.etc, then sum up the competition strength of the companies.. At the same time, this paper gives the research and analysis of the strength and weakness the company is facing.Based on the analysis above, by the SWOT analysis, according to the principles of developing the strength,evading the weakness , taking advangtage of opportunity and avoiding the risk. This paper adopts quantitative strategic planning matrix to put forward the different stages of the XG medicine company. This paper puts forward the countermeasure from several aspects, such as organization structure, marketing plan, human resource, finance strategy, corporate culture, management methods etc.