Conch Cement Group Development Strategy

Strategies are the general plans for survival and successive development of an entreprise in the face of the changeable environments. It is necessary to scientifically analyze the competitive situations, its own diathesis, to make scientific and reasonable strategies to take part in the market competition and realize sustainable development. It is ten years since The Conch Group carried out the exploration and practice in strategic management in1996. It is especially vital that how to modify the strategies under the present situation.This thesis analyzes and illustrates the developmental strategies of the core part of the Conch Group, based on strategies theories and research methods. Firstly it summarizes the company' general conditions and raises its research conception, then carries out an all-round analysis on the trade of the cement in China, analyzes the contemporary competitive situation, using PEST analysis and the five indexes of force of a trade in combination with a comparison between the trade of cement as to the national and international development tendency. Thirdly, a thorough analysis is given on the diathesis of a company, the chance of its development, the competitive risks through SWOT analysis. Lastly it illustrates the development strategies of the Conch Company' main product during the eleventh five-year and the specific guarantee for the realization of the strategies.The author of thesis believes that the Conch Group should grasp the chance of harmonious development of the country in eleventh five-year, try bravely to enlarge the scale of the development, to fasten the pace of development, to enhance the ability of controlling the market and the quality of running.