The Pharmaceutical Company's Patent Strategy And Core Competitiveness Study

With the development of our country's economy and entering into the WTO, our country's medicine enterprises will meet into the international more competing environment and face the more rigorous challenge in the marketing. In the same time, the some multinational companies which are the medical enterprises have started to put the lawsuit of patent infringement problem to our country's medicine enterprise the patent which is the important part in the property rights of knowledge is the key to the development of the medicine enterprise. So the establishing and perfecting of the patent strategy is the necessary means to raise the core competency in the international marketing competition. In a word, the company must as soon as master the state of the nation, control the rules, evade the risk, master the patent protect which is a ways to defend the body with overcome.Especially our country's medicine enterprise must remit into the international economic development of the current, accord to the rules of the game that was recognized by the every country, participate the international competition. But the form and content of the international have largely changed. The age of technique competition has come and the capital function has been replaced the technique. This provides a chance that the company will catch up with and keep on the development in the international technique competition for the developing country's medicine enterprise. But how to use the patent weapon to create the company's core competencies and attend to capture territory and defense. This has become the one extensive means in the medicine enterprise. Strengthening of the enterprise's core competency is system engineering. And the technique creative is the key of the medicine enterprise.Enhancing the management and protection of property right of knowledge, using the rules of property right of knowledge, promoting the technique creative, studying the independence intelligent property, strengthening the ability of the international and local market competition are the urgent missions to our country's medicine enterprise.The patent management mode of ideal medical company is: the prime is command of concentrates of the patent strategy. The company will combine the management of the patent with studying, producing and selling of new medicine, and will combine the policy decision of patent with monitoring of patent information to try hard to the regular management, monitor quickly the information and to provide the decision of value and science. The research purpose and meaning of this thesis is: the medicine enterprise will beyond itself core competition and keep on the quickly development of the company in compete rigorous market by studying of our country's medicine enterprise patent strategy and keeping on the development.