| The chain operation was rised and developed firstly in the developed countries,its occurrence have led to a profound revolution in the field of circulation.Chain operation, as an effective means of operation and management, have been used in more and more industries. It could make the demand of decentralization and large-scale production closely integrated.It could reduce unit operating costs, and it also could ensure the quality of services and normative processes.In recent years, with the dramatic increase in the number of pets, the development of animal hospitals is changing in our country, but most of animal hospitals are single-store operation. Each animal hospital have maken greater efforts in human resources and medical hardware devices.But they can hardly be done to make the best use of really ,so it created a tremendous waste of medical resources.These require the animal hospital to use advanced and suitable business model. Under this background, we have discussed how to develop the chain operation for GZ animal hospital in this paper,so this work will has very important realistic meaning.We have analysised the marketing environment of GZ animal hospital with the mature theory of chain,and pointed out the strengths,weaknesses, opportunities and threats of GZ animal hospital ,this also is the main value of this paper. On this basis,we have described in detail the design and specific processes of the organizational structure and management system abaut the model of chain operation.Finally, we have offered a set of scheme with practical significance to GZ animal hospital.In this paper, the innovation is ,by we have researched and analysised the model of chain operation of GZ animal hospital, the problem how to select the model of chain operation in pet clinic industry has been solved.And we have designed a set of chain business model and management system.As a matter of fact,the chain business model and management system will have some reference for the chain operation of other animal hospital. |