The Research On Visual Psychology Application Of Chinese Painted Pottery Pattern In The Packaging Design

Multimedia & Network technology developed rapidly in the digital information age. And visual psychology rule plays a more and more important role in graphic design work. It becomes an important means to decide the visual style. On the other hand, The art of Chinese colored pottery is precious wealth of cultural heritage. Making use of its pattern design and the soul of art is very important. And it will make the art gain the new vitality based on the combination of the digital interaction technology and visual art rule.This paper attempts to study the application of visual psychology in Chinese colored pottery texture's deconstruction restructuring representation style and explore the means of interactive expression which has more visual glamour and contributes to the inheritance and innovation of Chinese colored pottery pattern.Through the research of Multimedia theory, HCI theory, visual psychology and Chinese colored pottery texture style, this paper investigates and analysises lots of colored pottery texture styles, interface,navigation and dynamic design of digital media works, and puts forward the means of deconstruction restructuring interactive expression of colored pottery texture element which based on the visual psycology principles. It transforms 2D image into effect with the rule of visual psychology. It makes users obtain special experiences and make counteractive of visual force work effective. It achieves the scene of user's interactive thought and obtains the wonderful visual effect. This study is very important for the visual communication design and traditional culture inherition.