A Research On Sports News Of Comprehensive Newspapers In Post-olympic Era

Since the reform and open-up policy, along with the rapid development of our country sport, the legendary sport history has been created unceasingly. At the same time, China's sports news also becomes a strong momentum of favorable news on par with a major news category. In early times, sports news of comprehensive newspaper pulls out the first prize in this intense war. However, when the rise of professional sports newspaper, the television starts to step in sports news, as well as the network joined in recent years, the shortcoming of sports news in comprehensive has exposed without doubt. The lack of effectiveness, vulgarization of the report theme and quality aspect of jobholders, there is a large gap with the overseas advanced level. The prospect of comprehensive newspaper's sports news is being worrying about. During the Beijing Olympic Games, the comprehensive newspapers launch the Special Olympics, then, its sales rebounded to show a short-term prosperity. Under such circumstance, how to play to their strengths in an in impregnable position of a competition becomes a topic that the sports journalistic circles and the academic circle urgently await to be solved.For the multi-dimensional survival situation of China's comprehensive sports news, through the comparative analysis, this article utilizes the mass communications and sports sociology theoretical knowledge to analyze the profound reason. Of several comprehensive sports news from the newspaper layout, the title and picture selection, after using sample analysis, then summarize the present existing problems of our country comprehensive newspaper sports news. In addition, though the analysis of sports reports and Olympic reports, the paper summarizes prospect of the development and proposes constructive opinion.This article mainly takes larger circulation comprehensive newspapers as a main source, also gives more attention to other regional characteristic comprehensive newspaper, tries hard from the integrity and the multiple perspectives, then from the theory and practice to explore China's comprehensive sports news and provides meaningful guiding direction. Therefore, this research subject has the very profound significance.