Study On Effects Of Network We Media On Youths's Tourism Decision-making

Currently the Internet has become an important channel for tourists to obetain information.Tourists mainly get information through neutral channels such as professional travel sites,travel bbs,blog and so on.In all of the information source,official information only accounts for a small part.We media also occupies an important position in the process of tourists'decision-making behavior.Now the study of we media is increasingly being attented.In China,youths are the main users of we media and youth travel market prospect is broad. So it is very necessary to analysis we media on youth.Combined with domestic and foreign literature,the author finds that the study of we media is mainly based on two aspects.First,from the perspective of communication studies exploring the characteristics and communication effect of we media.The second is from the perspective of marketing investigating the marketing value of we media.At present the study of we media is very fragmented,most academic researchers often study on blog,bbs,sns and so on separately.There are little research on we media as a whole particularly in connection with tourism consumer behavior. Therefore, the author attempts to have a complete understanding and comprehension of we media,simultaneously analyzing we media combined with tourism consumer behavior, which is a major feature and innovation of this paper.Firstly,this paper conducts a literature search and analysis of theory and research of we media,bolg,bbs and tourism consumer behavior.Through these,to keep abreast of the progress in this field,to find the starting point of this study and to provide the theoretical basis to the research.Secondly,the author has produced two questionnaires based on studies in the literature. The first questionnaire is mainly to investigate the popularity situation of we media and to explain the effect of we media in the five process of the tourism decision-making behavior.Through recycling questionnaire and data analysis, we can see we media has deeply into youths'daily life.lt is very popular among youths no matter what kinds of occupation and education.The influence of tourism information is in the first place among network information.The majority of tourists will be affected by tourism information from we media.lt will stimulate youths'tourism demand and it is the major source to access tourism information.When tourists judge and choose information, their criterion and preferences will be affected by the we media and its information. Through surveys,the vast majority of tourists will refer to we media information to plan and carry out tourism activities.After they come back, most travelers will upload their own travel experiences to we media,primarily for leaving memorial of their own or entertaining themselves.At the same time since we media has the advantage of interactive,information disseminators and information visitors could exchange views on concerned tourism issues,which could improve the communication efficiency and effectiveness of tourism information.The second questionnaire set the scale,to study the effect fators on we media to youths'traveling.Through collecting samples online and on-site,to analyze the tourists'knowledge of tourism and we media,the trust of we media tourism information,involvement of tourism and we media,perceived benefits of expected tourism behavior,the attraction strength of we media travel information these five independent variables how to impact the dependent variable traveling decision-making.Through date analysis,it can be drawn that trust,involvement, perceived benefits, subjective knowledge,perceived benefits positive effect on tourists'traveling decision-making.Finally,through summary,pointing out the deficiencies and limitations of this study and providing recommendations for the subsequent researchers.