A Biopharmaceutical Companies To Develop The International Market Strategy

This article from the bio-pharmacy industry present development situation's angle, take the vaccine profession as a starting point, research the external environment and internal environment of the A biology drugs manufacture enterprise emphatically which is engaged in the vaccine production. Distinguishes the exterior opportunity and the threat, own superiority and weakness, Thus proposed the A enterprise formulates internationalization business strategy necessity, and closely regarding the A enterprise's internationalization business strategy, and aims at the present existence these questions, further studied the A enterprise should adopt strategy.The biological drugs manufacture profession is a high investment, the high risk, high-tech, the high repayment profession, this article introduction brief introduction biology drugs manufacture technology origin as well as the biological drug industry development present situation. Then starts from the second chapter detailed from the policy, the economy, the technology, the social culture as well as the competition factor carries on the analysis to the A enterprise's external environment, obtains giant market potential and threat which the A enterprise faces.Then the third chapter emphatically studies he A biology drugs manufacture enterprise's internal environment and internationalization business strategy statement. this chapter mainly analyze the construction conforms to the international GMP (Good Manufacturing Practice) standard JEV(Japanese Encephalitis Vaccine) project infrastructure, the technical superiority, the financial circumstance, the quality control system, the international market sale's successful experience, the implementation JEV project the social efficiency which and the economic efficiency as well as produces to other industry's lead and so on several aspects, by using cases and diagrams. Obtains, at present a enterprise is facing the international market the huge demand, as well as being recommended by WHO and PATH organization, holds the opportunity, has established take the Japanese encephalitis product as the leading product internationalization business strategy. But simultaneously, the enterprise also has many internationalization managements the question. In view of these questions, in chapter four, the research development international market should use emphatically main marketing strategy, including the establishment enterprise information management system, the talented person management mechanism, establishes the international trade center as well as other marketing strategy and so on. Thus obtains, the enterprise must realize the true internationalization management, must choose conforms to own way, acts as circumstances permit.Therefore, the present paper through to the entire biological drug industry development present situation and the A biology drugs manufacture enterprise 's internal and external environmental research, obtains that a biology drugs manufacture enterprise formulates the internationalization business strategy, is the enterprise development must, also complied with the international market trend of development, may supply our country similar biology drugs manufacture enterprise to refer.