Family Business Heritage Of Competitive Advantage

In the past 30 years after reform and opening up, numerous family enterprises of China have developed rapidly .And at present the forerunners are gradually entering the declining years of their lives, and their enterprises have entered the important time of succession. In fact, the process of inheritance is the good times that the family enterprises create new competitive advantages through retaining the good culture and idea of traditional family business, at the same time, innovating and developing on the basis of the needs of the new times. The emergence of competitive advantage may be due to t many factors, in the present rapidly changing environment, a competitive advantage alone does not make for sustained business success, the dynamic combination of competitive advantage is the key to business success.JQG Group is a large corporate family enterprise groups in the market, maintain a high level of competitiveness and has a solid financial foundation. And many of the same family business, now, JQG Group are in an important period of inheritance. This paper discusses the inheritance of the JQG Group, its successor how to maintain and create a competitive advantage, and mainly through the analysis of the formation of combination of competitive advantages based on industry clusters, governance model and corporate culture. The competitive advantages are mainly source from environment, resources and capabilities. This article aims to help family business successors to better awareness and understanding of the origin and composition of competitive advantage, how to build and manage the collection of competitive advantage in the period of succession.This paper firstly describes the background of JQG Group and review relevant theories of competitive advantage and family enterprise, then based on industrial clusters, governance model and corporate culture, analyze the competitive advantage of JQG Group in the period of Inheritance.