Xbrl Promotion Strategy Of Non-listed Companies In China

XBRL is the deep application of the XML technology in the field of accounting, which causes the concern of the stock exchange in Shanghai and Shenzhen as early as shortly after its birth because of its strong technological advantages and then it was researched. In the year of 2005, all listed companies in Shanghai and Shenzhen stock exchange adopted XBRL in the full report on the periodic disclosure. They adopted the XBRL-based reporting system platform which was accorded with the new accounting standards. Currently, XBRL has been used fully in the listed companies in the listed companies to disclose accounting information.However, if you want to maximize the utility of the XBRL, you must use it in the numerous non-listed companies, which play an important role in the supply chain of the financial information. If the non-listed companies do not use the XBRL, you can not realize the invention to reduce the cost of the information exchange fully. In order to broaden the scope of application of XBRL and accelerate the construction of accounting information, the Ministry of Finance issued a General Accounting Standards based on classification criteria in October 2010. The Ministry of Finance not only orders the listed companies to adopt the standards gradually but also encourage non-listed companies to adopt it. A large number of non-listed companies will promote the use of XBRL in China in the next step. Study how to promote the use in the non-listed companies to solve the problem is needed.This paper discusses the problem as the following: firstly, propose the question of how to make the non-listed companies adopt XBRL by analyzing the application and development of XBRL in China. The policy background and previous research on the application of XBRL are also considered. Secondly, introduce the technical characteristics of the XBRL and the basic theories which are involved with the application of the XBRL, such as of Costs and Benefits Theory, the Stakeholder Theory and Technological Innovation Diffusion Theory. Thirdly, promote the general factors of the promotion of XBRL under the guidance of these theories and then summarize 20 specific factors and 6 classified factors which affect the non-listed companies to adopt XBRL. Fourthly, do a survey on the level of knowledge of XBRL and the factors of the adopting XBRL in the non-listed companies. The results of this survey are summarized: the non-listed companies already have some basis knowledge of XBRL, but not sufficient. The non-listed large companies'cognitive level of XBRL is higher than which of the small and medium enterprises. The government's guidelines and promotion of XBRL and the corporate executives'expectation on the development of XBRL as well as their attention to XBRL is the head factors for the non-listed companies to introduce XBRL.Regulatory factors and organizational factors are the important classified factors for the non-listed companies'introduction of XBRL. Finally, propose some specific recommendations to promote the application of XBRL in the non-listed companies. The recommendations are based on analysis of the survey results and according to the theory of Technology Innovation Diffusion.