Development Strategy Study Of Non-audit Services In Chinese Accounting Firms

After China access to WTO,the international accounting firms entered to China's market, so that our accounting firms' competitiveness weakened. our accounting firms started late, there is a certain gap with foreign accounting firms in terms of scale and capital accumulation.The advantages in the field of non-audit services of the international accounting firms became more prominent. In 2008,the global financial crisis broke out , and the CPA industry is also affected.However, the crisis for China's accountancy firmst was an excellent opportunity. Since the audit services developed, the audit services market is already in a certain degree of saturation. Rather than the audit services for its high earnings potential and broad market demand, as well as an attractive low-risk accounting firms to develop projects.But the non-audit services has high earnings potential and broad market demand, as well as an low-risk,all these attractive the accounting firms to develop it.On the financial crisis, the demand for non-audit services increased, while the high cost of the international accounting firms made the enterprises gradually shift to the domestic accounting firms, so our accounting firms should take the efforts to carry out non-audit services and increase the firms' capital accumulation as well as the ability to cope with risks, promote China's CPA industry developed stability.However,With the outbreak of Enron, there was a wake-up call to the development of non-audit services , we see that there exist potential conflict between the non-auditservices and audit services.If non-audit services did not develope properly, it will definitely affect the independence of the audit.From China's national conditions, this article used the economic theory to analyze the impaction between the non-audit services and audit services,and analyzed the development of the non-audit services in China,then combinated a questionnaire study to research a specific strategies adjusted to the non-audit services development in China.The article includes the following six parts:Part I: Introduction. Analyze the background of the current economic environment, propose the necessity of examinaion in the non-audit services, and lay outits a research framework of this article, as well as research ideas and methods.Part II: A Literature Review. Summing up the study of foreign and domestic history, current situation and results.Part III: Theoretical foundation of the non-audit services development . Including the interpretation of non-audit services' concepts and classification standards; summarizing the various types of non-audit services; analyzing the affection of non-audit services to audit services from public goods and private goods theoretical.Part IV: The development histury and situation analysis of non-audit services.Including reviewing development history of the management consulting represented for non-audit services;the real analysis on the non-audit services in China; and the analysis of non-audit services development motivation;as well as case studies at home and abroad to research the impact of non-audit services to the audit independence under the current environment.Part V: Non-audit services development strategy.Including proposed coordinated developement strategies of non-audit services and audit services; and the regulatory requirement of strengthening non-audit services.Part VI: Conclusion.Including the paper's conclushion and the vision of the futrue.This article deepened and enriched the CPA theory of non-audit services research, and provided development strategy for non-audit servicesfor in our country and helped Chinese CPA industry's healthy developed.