An Empirical Investigation Of Beijing Women's Clothing Consumption

With the rapid development of the domestic economy, an unprecedented upsurge of social consumption, making consumption of urban women, the increasing scope and content become increasingly diverse, which led to the prosperity of women's cosmetics market, particularly in the apparel consumer market has been particularly evident in a number of clothing production and sales of businesses, how to stand out access to female consumers? Study of women's apparel consumer psychology, consumer characteristics and consumer preferences so as to further satisfy the consumer's apparel women's apparel consumption, consumer demand to become an essential key to the study.In this paper, from: Beijing women's clothing to buy the attention of the relevant attributes, the Beijing women's apparel consumption, the overall characteristics of the region, Beijing, the breakdown of the different characteristics of women's apparel consumption, to discuss the three aspects of women's apparel consumer behavior patterns. Through the survey of 300 women in Beijing, and on this basis, using statistical software SPSS16.0 analyzed the survey items carried by a single element of the Beijing women's overall consumer characteristics and preferences analysis, two factors are different between the women in Beijing clothing consumption characteristics and preferences among the three elements of analysis and combination of different clothing sales Yetai with different ages, different income women for cross-analysis of women's apparel consumption, Beijing has been the general characteristics of the different women in the general preferences and unique clothing fine sub-features, segments preferences. Beijing women's apparel consumption by incremental analysis, the main three kinds of clothing sales Yetai management and development of relevant recommendations to enable it in the fierce competition to better organize production and business to meet consumer demand, helping apparel industry practitioners quickly find women's clothes appeal to consumers right point, and thus the development of targeted marketing strategy to marketing success.