P3p Privacy Policy Change Risks And Countermeasures

After the commercialization of Internet, the e-commerce actions have been increasing increasingly and the security issue of the online privacy has also been more and more outstanding. Now, the personal online privacy security has become not only a problem that Internet users are more and more concerned about, but also one of the biggest challenges that e-commerce are facing. One important reason that many consumers are not willing to participate in the E-commerce deals is that they are so worried about their personal online privacy security that they have lost the confidence to the E-commerce. Therefore, insuring the personal online privacy security of the online consumers in their e-commerce actions can hold a great amount of the potential consumers and clients of e-commerce and, more important, establish the confidence to e-commerce in the hearts of consumers, which accordingly lays a solid foundation for the future development of e-commerce.Nowadays, P3P is the most popular personal online privacy protection protocol in the e-commerce industry. With the support of the mainstream e-commerce firms such as Microsoft and Netscape, P3P will have a bright popularization future. However, the popularization of P3P is still facing some problems. One of the problems is that P3P only stipulates the declaration mode of privacy policies and the automatic checkout system between the web site serve providers and the Internet users and has not enough support to the implementation and management of the privacy policy of web sites. Especially to the privacy policy alteration action of web sites, P3P only stipulates that "if web sites hope to apply a new P3P policy to the users' personal data collected before, they should provide an appropriate notice and opportunity for users to accept the new policy". This stipulation is not compelling, which allows those web site operators, who break their own privacy policies stealthily and collect /sale the personal privacy data of users, to deny their wrongful dealing with the personal privacy data of users by means of altering their own...