Font Size: a A A

Chengdu The Striker Group Gas Water Heater Products To Develop Countermeasures

Posted on:2008-12-29Degree:MasterType:Thesis
Country:ChinaCandidate:H B ChenFull Text:PDF
GTID:2199360212475342Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The existence and development of an enterprise rely on the development of theproducts and the renewal of the techniques to a great degree. The core competitivenessof an enterprise almost generates from the products and the innovation of the techniques.Therefore, in order to keep a sustainable, stable and healthy development of theenterprise, it's very necessary to realize the dynamic state of its line of business, to knowthe trend of the changing market, to hold the customer's request to the products, and toenhance the renewal management of the products and techniques, to gain the basic andleading edge techniques, and to develop the new products which can fit the market.Water heater is a special product, because it relates to every family and it's alsodangerous; it looks simple but in fact it is a marginal product involved in manydisciplines and subjects. No matter the administration authority or the civilians greatlyconcentrate on its safety. So the enterprises in the field, especially the well-known onesplunge a great deal of man-power, material resources and financial capabilities toimprove the safety in order to be in an invincible position in the competition. The thesisdescribes the innovation of the product's safety with a great length of writing, and thepursuit of the safety almost works through the whole process of the product'sdevelopment and the technique's innovation. The clew and strategy of QIANFENG liesin the antecedent place of the field.From heating water bath, public bath pool to the domestic water heater in house,with the improvement of the economy, people have higher need for the daily life. Andthe development of the water heater also profit from the prosperity of the economy andthe improvement of the standard of living. People not only require hot water forshowering, but also ask for convenience, comfort and safety. Market need is the mostpowerful prime motivation of the techniques advancement, and consumer's need is alsoanother powerful prime motivation of the products development as well as thetechnique innovation. QIANFENG has applied the war industry techniques on the waterheater, depends on the 40 years technique information and experiences, they have been in the lead status on the products function, quality and reliability in this field for a longtime. All the competitors admit that QIANFENG is the techniques-precursor enterprisein this field. Because it integrated the inner techniques and resource advantage andexternal requirement very well, it always remains invincible, it becomes the most longlive enterprise but always full of vital force and livingness, it is the most respectableenterprise in this field.In a pure market-economy environment, the enterprise always under incandescedcompetition, so it likes sail against the current, who is not to advance is to back. Theleader of present doesn't mean a leader of the future, the success of today doesn't meanthe success of tomorrow. An enterprise always has the risk of being beyond or evenbeing washed out. Only keeping enterprising and innovative can help the enterprisestand on the top of their industry, and is good for the enterprise's continual developmentand potential business. So innovation is the power of enterprise development, themanagement of techniques innovation play an important role in enterprise management.The important role which products and techniques played in the enterprise development,proved the judgment that "Science and technology is the most powerful productivity" inthe enterprise practice.
Keywords/Search Tags:Qian Feng Company, Gas Water Heater, Product Develop Strategy, Technology Innovation, Core Competency
PDF Full Text Request
Related items