China Industrial And Commercial Bank Of China, Binzhou Branch Of Foreign Exchange Business Marketing Strategy, Research,

Along with the financial system reform goes on comprehensively, and the foreign trade of our nation develops more rapidly. After the entry of WTO, the time available for us to protect our nation's financial industry is getting less and less. Then the marketing structure of commercial bank industry of china is taking profound changes: newly developing joint-stock commercial banks run up quickly, and powerful foreign-capital banks come forth continuously. All these prove that the degree of opening and the adopting of market principle have been enhanced greatly. The market segmentation and local monopoly have been completely smashed, and a structure of intense competition in domestic banking industry has appeared.Our national economy is gradually in harmony with the world as it goes on rapidly. But foreign trade and foreign investing are the key engines of our national economy. The commercial bank foreign exchange service have played important role in much field such as fetching in foreign capital, introducing into developed technology, supporting the key national item, prompting the foreign trade and developing relationship of foreign trade. Foreign exchange business is the important component of intermediate business in commercial banks. In the more developed areas for foreign trade, the income generated from foreign exchange business accounted for a considerable proportion among the intermediate business income. In the condition of capital binding and financial market reform, all the commercial banks are aiming at foreign exchange business. Traditional loan occupancy much venture capital, but trade financing is more liquid, its self-compensating ability is obviously, occupies very little capital but higher profitable. Commercial banks must actively develop trade financing business as well as to make profit in the condition of capital binding...