Henan Province Foreign Trade Development Co., Ltd. To Develop Strategic Research

This text serves as the object of study with the formulation that Henan Province's foreign trade develops limited company's development strategy, and analyse to inquire into the how pressure of the policy of bearing of the state enterprise that is in in national macroscopic industry restructuring course emphatically, and suits the change of the market environment, and the market opportunity is sought to the management tactic of the positive adjustment enterprise, and surmounts self weakness, and walks out of the adjustment shadow, and seeks new development direction.Trade joint-stock company belongs to state-operated long-established enterprise, and the product quality over a long period of time is in the relative leading position of trade, but exist the product single, manage that the end product is high, the production technology falls behind, no matter the problem that environmental protection etc. can not be surmounted needs from China's imports and exports industry restructuring at present, and still is badly in need of running business big and strong from accession to WTO country imports and exports industry, and all possesses vastly strategic importance. Ask on the basis of the Ministry of Commerce Eleventh Five-Year Plan: " in the aspect of the opening to the outside world, be on now available basis, the level and the level of the opening to the outside world are promoted to the open way of innovation comprehensively, and strengthen promote the independent development capability under the opening wider to the outside world condition ability. accelerate to change the foreign trade and increase the way, and put forth effort to improve the quality of foreign capital use, and advance enterprise's going global steadily and surely, and build harmonious China's economic relations with foreign countries. reasonably adjust the region layout that the commercial affairs develop, and constantly raise and develop the quality, the commercial affairs of form opening greatly, big market, circulating greatly develop the new frame ". How to bear the pressure of the industry restructuring, and suit the change of the market environment, and lengthen enterprise's life cycle, and involve a series of problems such as formulation of state-own enterprise's transformation and enterprise's strategic planning of development. The research of thesis subject can be concluded to three key problems, promptly " conditions and environment, development strategy direction and strategy implementation safeguard that the joint-stock company subsists are sent out in the trade ".By way of sending out enterprise's external environment and the enterprise inside two big aspects of condition such as national macroscopic political economy, trade development and market competition that the joint-stock company imposeed to the trade, analyses and comparison law, market are used and methods such as law and qualitative analysis law are intervened, carry out overall, objective analytic demonstration, reach the trade and send out environment and the condition that the joint-stock company subsists:The trade that the product structure is single is sent out the joint-stock company and is met with the existence threat that government's industry macroeconomic regulation brought, and is faced with " China's domestic trade grows steadily, and the foreign trade develops rapidly, and the ability of participating in the international division of labor further strengthens, and utilizes two markets, two kinds of resources to gain new achievement, and obviously raise the position in global economy and trade pattern, and the domestic and foreign trade is accelerated to mix together, and the Business management system step is perfect, and the development of the China's commercial cause has stood in a completely new starting point" rare opportunities for further development equally. The trade send out a joint-stock company can develop as mechanism flexible, change the foreign trade and increase the way, rather than the enterprise of the alone seeking scale, have opportunity completely with ability gain the to subsist chance of continue and the new development. On analysing the basis of appraising, use SWOT strategy theory, it is that the strategy scheme that the joint-stock company fairly can accept is sent out in the trade to reach SO and WO strategy, and has confirmed that joint-stock company's development strategy location train of thought is sent out in the trade, thus has laid down out development strategy direction and the target that the joint-stock company was sent out in the trade:The view of development of the science set up is market-oriented, and relies on the property function actual strength of the group of companies, and utilizes brand names, trade and market resources advantage, walk the multi-channel management, the high and new technology is imported with the road of the sustainable development, reasonably utilize outside market, expand the domestic market energetically, form the market structure that the domestic and foreign market effectively links up, the enterprise is independently selected. At the same time, reasonably confirm the domestic and foreign market layout according to my area industrial structure, circulation cost and advantage of the region's geographic location, and make unified plans for to develop two kinds domestic and international resources, and coordinate to utilize two classes domestic and international funds. Develop as the company and take the real estate as the main business, and be the high and new tech enterprise of one body with imports and exports development, production, application and trade, and become the trade and send out organic component of joint-stock company's business strategy. The trade is sent out the share and only on surmounting the basis of self weak tendency, is brought all one's advantages into full play, and just can catch hold of the market opportunity, and accomplishes enterprise's strategic goal, and so must ensure the implementation of the following four items safeguard:1. optimize organization and administration organization.2. develop the leading products of giving first place to with the real estate. The core capacity of competition that.3. keeps the enterprise.4. accelerate importing and training of professional. The research value of the essay depends on understanding and grasping that the trade is sent out burst living environment and the condition of the company, is guided the trade sends out the careful enterprise's strategic planning of development of joint-stock company's formulation and promote the development transformation of the state-owned enterprise. The essay finally points out, and better revise and improve the trade and send out enterprise, joint-stock company development strategy, and still will continue to study continuation trend influence and the prospect of development of national industrial policies to real estate, imports and exports.