Commercial Bank Personal Finance Business Development

The personal wealth management service belongs to intermediary business of bank. It has developed for 50 years in the western world, and played an important role in the worldwide banking business. At the end of 2006, our country banking will open completely square, then all the foreign banks focus on the personal wealth management service in China. Therefore the domestic commercial banks began their personal wealth management service and paid more and more attention to it.Because of many restriction of the our economic and finance system, it has a long distance between our personal wealth management service to the modern wealth management such as assets management and making suitable financial planning for customers. The domestic commercial banks have formally provided their all kinds of personal wealth management services and products; however, the essential of the services is same. And, the lack of human resource, technique and right ideas limits the development of our personal wealth management. So, it becomes very necessary and urgent to discuss how to run the personal wealth management step by step which fits China's banking.During my externship, I really found there were so many difficulties in the developments of the personal wealth management service, but I indeed believe the future of personal wealth management in China is luciferous.The paper is made up of 4 chapters: in the 1^st part, I define the personal wealth management service of commercial bank, and then analyze the foreign and domestic background of this service; 2^nd chapter introduces the general personal wealth management service situation of the foreign bank, included Hong Kong; 3 ^rd chapter mainly discusses the situation of China at present; in the 4^th chapter, according to my externship experience, I conclude the 3 main jobs of domestic the personal wealth management service of commercial bank, which are customer analysis, product analysis and the process of the wealth management job. At last, I list some of my thoughts about the innovation of the Chinese personal wealth management service of commercial bank.