Inner Mongolia Unicom Crbt Business Marketing Research

In the last few years, along with the industrial chain daily consummation, China mobile communication market increment service has obtained considerable development. Coloring Ring Back Tone(CRBT) to take the voice feature a data increment service, has made up increment service and so on the short note, call forwarding in the certain degree to the original pronunciation service vicarious flaw.The increment service profession application prospect is broad, the big data current capacity motion increment application gradually will emerge. CRBT the technical realization to have the many kinds of ways. CRBT the biggest superiority crossed the terminal support bottleneck. CRBT the greatest value to lie in it to demonstrate the fashion, has demonstrated the individuality. Follows the effect also lets CRBT the user picture to roll the snowball same growth. CRBT service to enrich the increment service product, has further promoted the brand image.While CRBT user quantity high speed growth, also appeared because the new popular song quantity insufficiency, the pursue fashion crowd to has CRBT service the new feeling to weaken and so on the reason, had the user withdrawal situation. On the other hand, CRBT user the penetration coefficient not to be high, still had the bigger development space. In order to realize CRBT service to continue the development, request operation business, using the merchant, SP cooperates fully, unceasingly innovates, produces the new luminescent spot through the innovation, the attraction user's eyeball, meets the user new need.CRBT service in the different development time the marketing to be supposed to use the different strategy. Is inducting the time, should expand the service cognition, raises the customer. Is becoming long-term, should enhance CRBT the value, the rapid expansion CRBT the customer group, raises the customer to trade the bell custom. In the mature period, should play the extension to CRBT bell sound, enters the wireless music time.In brief, CRBT marketing strategy to be supposed to stress to the appropriate readjustment fees by balances the expense psychology; Remoulds the product structure to stimulate the use interest; Increases the advertisement dynamics to enhance the product cognition; Strengthens the terminal to intercept realizes gets it over and done.