Wuxi City, The Beauty Industry Customer Satisfaction Analysis

With the rapid development of economic society, cosmetology has been becomingthe fifth largest consuming focus for the Chinese residents following real estate,automobiles, electronic telecommunications and tourism. Its rapid development shows thatit belongs to "the rising sun"industry, whose content extents far and whosesupply-demand flexibility is rather large. And the service quality of cosmetology willdirectly influence the sustainable development of cosmetology. Therefore the promotion ofthe service quality of cosmetology plays an important role in the research of customers'satisfaction.Focusing on customers' satisfaction of wuxi's cosmetology and introducing the theoryof customers' satisfaction and Chinese cosmetological background, the essay points outthe main factors influencing customers' satisfaction by some investigation and research.On the basis of the consultation of a large amount of documents about it, it puts forward amodel of customers' satisfactory degree and conceives a questionnaire of customers'satisfactory degree. And it can come up with an analytical method on the results ofcustomers' satisfactory degree in wuxi's cosmetology. In the end it gives some advice onthe promotion of customers' satisfactory degree.