Wind Sneaked Into The Night Moisturizes Things In Silence Hermitage Road - Product Placement

With the development of modern media such as movie and television, product/brand placement have emerged as a new type of advertisements. By deliberately using certain products or logos in movies or TV series, the advertisers can better overcome the audience's dislike for advertisements and therefore be more successful in promoting products because of the glamour of movies.By an analysis of the rationale of the product/brand placement and SWOT Analysis, we can see that the product/brand placement has some inherent strengths and weakness. It has some opportunities and threats in praxis.This paper conducts an analysis of the new phenomenon in terms of communication, psychology and marketing and then straightens out several models. Finally it further explores how the new phenomenon can be put to best use in China.