Research, Marketing Methods Based On The Level Of The Mode Of Thinking

In an age of globalization, with competitive intensity and market turbulence on the rise, it is increasingly difficult for companies to remain competitive, and the competition turns bloody. Therefore, new methodology in marketplace to help managers to bring new ideas for products and services is as important as ever. Then, lateral marketing came into being. Philip Kotler and Fernando Trias de Bes co-authored book, Lateral Marketing, create lateral marketing which based on lateral displacement, but the development of lateral marketing is still in the initial stage. Therefore, there muse be many areas of development and opportunities for innovation.This Thesis will put forward a new technique in lateral marketing which based on information recovery. In this paper, the major research method is: Interpretation research, supporting research methods is: Comparison research. First, we will create a new skill of lateral thinking through researching cognitive psychology, lateral thinking, thinking patterns and the lateral thinking of operating mode in the human brain. Secondly, the new technique will be applied to lateral marketing, and put forward lateral marketing which based on information recovery. Finally, test new application of the new method.This paper is divided into four parts: the first chapter introduces the background and significance of this topics, the level of domesticl and international development, research methods and innovations. The second chapter describes the related content of lateral thinking and lateral marketing. In the third chapter, we will introduce a useful method, map to concept filling for lateral marketing. In chapter four, the new lateral marketing will be applied to marketplace in order to test new method.