| With rapid development of China economy and the maturity of relevant policies, China insurance industry has entered a new age. In 2006, the insurance premium income amounted to 564.14 billion yuan, 14.4 percent more than last year, and the life insurance premium income was 359.26 billion yuan, 10.7 percent more than last year, the insurance density and insurance depth have increased dramatically. The number of insurance companies increased steadily, which were finances by state, individual or foreign investment. Insurance has been one of the most prosperous industry in China, and is playing a more and more important role in China economy. However, there is deficiency in China insurance industry, such as its immaturity, and unevenly regional development, which will constrain its future development. Nowadays, insurance companise have start their new regional development policy, so constructing an appraisal system to measure the potential of regional life insurance development becomes necessary, which will help to clarify the difference between China insurance industry and that of the developed countries', and serve as a guideline for the native companies to make their regional development policies.Combining the present research and the author's analysis, this paper selected nine index to construct the system by reivsed principal component analysis method, which included the important factors that have impact on life insurance comsumption. This paper has ranked the life insurance consumption potential of 80 China cities, the result showed that the developed regions have more advantages of insurance development than the backward, which is consistent with the fact of China economy situation. The insurance industry can gain further development in the developed cities, meanwhile if sufficient resource is invested in the backward cities, they can also be promising. The insurance should make proper regional development strategy, which will assure their success in the future. |
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