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"super Girl" Draft Economic Analysis

Posted on:2008-04-01Degree:MasterType:Thesis
Country:ChinaCandidate:W ZhangFull Text:PDF
GTID:2199360242968699Subject:Industrial Economics
Abstract/Summary:PDF Full Text Request
Show program attracts a large audience, and bring about benefits for the sponsors, you can draw a conclusion that this game is fairly successful, but there are some negative effects being neglected. Actually the essence of this kind of program is to attract participants through the incentive system of winner take all. The feature of this incentive system is that it can attract a large number of participants, but it leads the excessive involvement of participants which is a waste of talents and enlarges the gap of their earnings. It is the same with this kind of show competition. Recently, there are lots of voices against this program, many parents and academic institutions grumble about students quit school to take part in this program, both the expert team and the authority are discussing and probe into this matter in order to decide whether this kind of show program shall still move on.There are some negative effects for those participants, especially for the promotion strategy that winner take all. This program attract lots of participants, for the chance to be famous, at the same time there is little restriction on the condition to be involved. As for the sponsor, the more people participate in this game, the more likely it can pick out excellent singers. On the contrary, the total awards that participants shared is fixed, that is to say only the winning star can make a fortune, the rest earn relatively a small amount. When the amount of participants soared, the average earnings declined, in conclusion, the total cost increased so sharply so as to exceed the gross social interests.Sponsors adopt a tournament as the evaluation system that comparative performance decides your progress, consequently the winner take all. It is fairly difficult for any individual to collect others' information, restriction from their computer skills, plus irrational overconfidence, so the individual can hardly estimate his winning chances, which maximize individual utility. On the basis of analyzing the cause, defects, irrational elements, the compete structure of this kind of show program which lead to the winner take all, the paper adopt a tournament model to exam the incentive structure of winner take all and Participation in decision-making.
Keywords/Search Tags:the winner-takes-all, tournament, overconfidence, excess entry
PDF Full Text Request
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