Appliance Retail Industry Means Of Financing Research

With China's reform and opening up, its economy is developing rapidly and people's living standards have greatly improved. The consumption of Household appliance retail market increase rapidly. Household appliance retail market maintained a strong growth, while household appliance retail companies are also developing rapidly. There are a huge finance needs for these companies. Therefore this paper has theoretical and practical meaning to research the Financial Method of household appliances retail industry.In China's household appliance retail chain enterprises, Gome occupy the top position with its huge revenues. Gome has become the representative of China's household appliance retail companies. The study of financial method in household appliances retail industry, is appropriate. Making use of the former studies ,based on the review of study , the writer summarized the present financial method in household appliances retail industry. Then the writer analyzed the character of household appliance Retail Companies, focused on the Gome's financial method, explained the important meaning of Gome's financial management to household appliance retails industry.The text altogether is divided into six parts:Part one, the writer elaborated the motive and value to select the article topic firstly. Then the writer introduced briefly the article research frame and the research technique. This is the introduction.Part two, the writer summarized the domestic and foreign literatures about financial management and explained the concept of financial method as well as categories of financial method.Part three, the writer summarized the background and present financial methods in appliance retail industry. Then the writer summed up characteristics as well as existing problems in household appliance retail industry.Part four, based on Gome financial method studies, the writer first introduced the development process of Gome, and then gave a detailed analysis of Gome's main financial method, concluding Commercial credit financing, stock financing, acquisition and issuing convertible bonds. The writer analyzed the advantages and disadvantages of various financial methods.Part five, the writer discussed the important meaning of Gome's financial management for the entire household appliance retail industry, as well as the financing prospects in household appliance retail industry.Part six, the writer gave a general review of the full text, and summarized the limitations and the innovations to the article. It paved the way for the following research.