.3 G In Chongqing During The Mobile Communications Company, Marketing And Competitive Strategy

China's mobile communication is lying a key period at present after finishing first generation and second generation. With the development of technology, the market of china's mobile communication changed greatly from nothing to establishment, from small to large, from monopolized by government to reforming its ruling system, then to match the competition environment initially. The enhancement of market competition forces the mobile communication enterprises to form a modern enterprise system, to decrease service cost, to increase product quality, and to accelerate their process of internationalization. On the other hand, impacted by planned and monopoly system for a long time, China Mobile communication is still not the true main body in market and lack competition experience in market. In the case, Chong Qing Mobile communication Company Ltd. faced challenge from other mobile communication dealers. After analyzing the inner and out environment of Chong Qing Mobile communication, the paper thinks its aim as becoming the leader of the new market and describes its marketing strategy in the period of third generation. The first and the second part are about the background, the purport, the method and the clue of the paper. In the third and forth part, the development trend of current mobile communication industry is found by analyzing the operation situation of domestic and international mobile communication industry. In the fifth part, the advantages and disadvantages, the threats and opportunities are demonstrated through analyzing the inner and outer factors with SWOT Analyzing Method, so as to provide support to decision. In the sixth part, the market operation strategy is designed. In the seventh part the main conclusion of the issue is showed.