Evaluation Of Emotional Design

With the coming of the digital era, a new breakthrough has been made in design theory. Under the influence of non-material design and experience economic theory, emotional design ideas gets more and more popular, and has been practiced and accepted by lots of people.Design evaluation is essential sector in design activity. With the introduction of emotional design, the establishment of relevant evaluation guideline is becoming a need. Nowadays, a lot of relevant evaluation guidelines have existed in design circle. However, all of these evaluation guidelines have their own angle, which is not suitable for emotional design. It was learned, after some investigation, that the evaluate guidelines of emotional design have not been established to fulfill the needs of relevant research. Therefore, it's necessary to get such evaluation guidelines to give direction for design job.The research in this paper based on literature discussing method, semantic differential method and statistics. First, begin with the discussion of emotional design elements and the evaluation principles, then a thesis on emotional design is put forward. Second, do a survey and use the statistical results to validate the thesis of the evaluation guidelines. Last, use the conclusion to guide the design practice.These evaluation guidelines is based on a rational summarization of traditional evaluation guidelines and the characteristics of emotional design, and five aspects are involved: visual effect, user interface, humanistic care, personal appeal and adaptability etc., these conclusions is representative and in hope of making them available to other research.