Century In Beijing Zhongyu Automobile 4s Shop Marketing Management Research

After several decades of development, China has become an important auto market in global. Cars sale has been a key part of the automotive industry. With constantly collision and development between the Chinese characteristics in the sales ways and the international advanced marketing idea. At present, 4S store as a mainstream car sales in China that appeared many new problems. Facing severe situations in current, we have to need to exploration and research at Automotive MarketingThis paper, use the basic principles of marketing, Aiming at current marketing situation of Beijing century Jingyu auto mobile sales service LTD, on around how to upgrade their core competitiveness about the 4S auto store and under the new situation how Marketing management, research precision marketing ,The system priority allocation , identification and camp in having studied Marketing Management is sold is built , is suggests that the accurate camp pin is to guide, to serve and the brand drives customer value and quality to develop accurate. Centering on customer value together ,apply modern information technology to localized accurate basis founding the difference-rization customer moving mutually serving system, rapidly accurate answering the environment change, to keep the competitive edge, the change comes to the construction middle taking that the customer accepts as guiding; Attach importance to customer's experiencing and the marketplace acception , messenger service is tended to become individuation , is personalize, embody service needed by customer in the service from selling front, selling middle , the pin, waiting ,hope to reference for developing of many 4S stores in China.