Analysis Of The R & R Supermarket Loyalty

Service is the main competition in the 21st Century. As a result of the product and the promotion pattern homogeneity, the modern enterprises become the providers of high-value products and high-quality services gradually. So they improve the customer's loyal degree through high-quality services in order to maintain the customers for a long time.Lots of loyal customers mean stably increasing saleroom, low sale cost and continually ascending gains for enterprises. Customer satisfaction degree is main attribute of the customer's loyal degree. No satisfaction degree, no loyal degree. Customers'satisfaction and the customers'loyalty are correlative. The details of humanity services can cause the customers to feel sudden surprise and improve the customers'apperception. As a result, the customers'loyalty degrees are ascending. The customers'loyalty degree about one brand is built on the satisfaction of every service but only one time service."According to the theories of traditional management and sale, the model and track of customers'loyalty are relatively stable. Namely, customers'satisfaction can construct customers'loyalty, customers' loyalty can obtain the gains."The lasting customer satisfaction degree means enterprise lasting and fast development, and it is enterprise pursue to maintain the customer to be loyal, to enhance the sale achievements. Hence, the customer loyalty is the source of enterprise gains. It causes the enterprise to obtain the competition advantage and development space.Based on above views, this paper uses R&R super market as research object and exploits the service-sale knowledge, at last constructs the customer value drive-model. Through the poll about the customers'satisfaction degree , employees'satisfaction degree and competitor customers'satisfaction degree and market customers'satisfaction degree in R&R super market, we collect relative data and analyze the factors about constructing customers'and employees'loyalty degree. Then we build the service mirror from quality control, price control, and service flow rebuilding and brand extension. This paper exploits the research results that the famous AC-Niersen consultation corporation indicates R&R on commodity categories, and uses some efficiency measures to constructs customers' loyalty degree. In fact works, the measures have a good result. The local retails enterprise should enhance the research and application about new technologies. Through the technical innovation, the breakthrough service way, enhances the service efficiency, follows close on the world supermarket development tidal current, for surpasses the developed country retail sales enterprise in the new century but unremitting diligently to struggle.