On Qujiang Datang Furong Garden Brand Core Values ​​to Enhance Ways

The paper centers on the way to promote the Tang Paradise brands' core value.Based on the discussion of its necessity,it makes clear about some basic concepts involved and the present degree of the thesis' research,proposing the new view about the consisting elements of tourist attractions brands' core value.Aiming at the Tang Paradise brand expectation,this paper analyses various problems existing in its brands' core value.On the basis of the brand theory,including brand marketing management,brand positioning,brand identification brand extension,brand appreciation and brand loyalty such as extending and increasing the value of consumer relation,as well as the enlightenment getting from the marketing fundamental research achievement,and the Tang Paradise growing brands' characteristics,the article digs a new way on theory and probes out comparatively detailed theoretical guidance on the promotion of brands' core value,then sets up the innovative theoretical model—the dynamic grows model on increasing brands' core value.As the core of the paper,this part firstly introduces the operational mechanism of the circled model.Then considering the traits in differential sphere of demands,combining with the corresponding performance in the double spheres of marketing and brand,it intends to solve the problem of Tang Paradise brands' core value with the help of the model demonstrated here. Finally,the paper points at the applicable and specified resolutions on it. The main conclusion of this article is the building-up model is very constructive and effective to increase the Tang Paradise brands' core value,however,time and practice are still needed to put this model into other tourist attractions to get its final feasibility.The article starts with the thoughts of problems in the Tang Paradise,then explores theoretical origin,and innovates the theoretical mode to solve problems. Subsequently,this article applies the model to the Tang Paradise and proposes the practical suggestion to solve problems further.