Study Of Investment Strategies Of Leading Software Companies

As the China economy highly development in recent years, there are many excellence company emerging in different industry: such as China Mobile, Huawei, ZTE in telecommunication industry; China National Offshore Oil Corp, China National Petroleum Corporation in the petrochemical industry; and China Life Insurance Company, China Merchants Bank in finance industry. Increasing profit earning capacity and accumulated capital make these companies have extra money to invent project which have potential profit earning, all these projects have big influences in future development of the company and also influences whether the company can exist in future; therefore research the company investment strategy is becoming more and more important in modern management issue.This project is based on the purpose of researching China excellent company's investment strategy. Firstly, describing the importance of investment strategy in main company strategy; then classifying the investment strategy mode; describing combinations of investment strategy mode and the operation of investment strategy mode. Secondly, analyzing the investment strategy mode in famous national company and international company, this is the basic point of Dragon Software Company making its investment strategy, especially the investment mode of IBM and Ericsson are followed by many companies and those companies get success in their investment. Thirdly, analyzing Dragon Software Company existing environment, it can see the whole telecommunication industry development and the company existing actuality, and also the threat from the competitors' investment strategy. It also describing Dragon Software Company strength and weakness; describing the competitor's situation and transformation.According to the analysis of whole software industry and competitor, Dragon Software Company makes several directions of transformation, and makes relatively steps to fit the demand of transformation. Dragon Software Company also analyzes value chain of the project in transformation, draw out the situation of every process in the value chain, and take some action to control the key process to make the transformation successfully.