Study On The Development Strategy Of Tourism In Huangdao District Of Qingdao City

Traveling Pattern of"Big Qingdao"along with the cross-ocean bridge, the cross-harbortunnel and the Binhai main road's construction will change. West coast Huangdao District willbecome one of places where the Qingdao traveling passenger flow, and the most importanttraveling destination which will diverge to the west and attracts the Qingdao residentsweekend leisure traveling to take vacation. The change of the situation has led the regiontraveling research upsurge, the region traveling developmental strategy is the basic questionwhich involves to the traveling overall importance and the long-term development, and also ithas become the most important question which all levels of the government and the numerousscholars pay attention to.The Qingdao City Huangdao District relies on the typical disintegration hill landform, therich seacoast seashore island resources, the suitable warm temperate zone monsoon climate,the high vegetation coverage fraction mountainous region hill, the modernized city, theprecious historical culture to remain, constituting"the mountain - sea - city - island - green -article"--such a body's tourist area, the traveling development foundation backgroundcondition is very superior. This article starts from Huangdao's present situation and the marketpresent situation analysis, takes 2007 the tourist market survey result as the basis, followscertain principle to divide the market, discovers the source of tourists target market and locatesthe market image, based on these, makes the SWOT analysis according to the Huangdaoinside and outside environmental variation, tries to get out the strategy development direction.The guiding principle which this article formulates the developmental strategy ofHuangdao District's tourism is: Develops the big project, develops the big market, constructsthe big industry, develops the big traveling, realizes coordinated unification of Huangdao'seconomic efficiency, social efficiency, environment benefit, promoting Huangdao tourismsustainable development. In line with the goal of deepening Huangdao existing travelingstrategy, discuss and analyze Government Guidance, Area Integration, Making Travel Brand,Raising the resident good traveling sensation and the manner, Developing eco-tourism projectand network marketing, Do such further explores in order to safeguard Huangdao's travelindustry to continually and highly develop.