Based Electronics Retail Chain Marketing Strategy To Enhance Customer Satisfaction Study

With the development and compete chains enterprise day by day fierce fast in economy, enterprises should pay attention to meet customers' demand further. So, the customer has become criterion basically of the appliance chains enterprise activity satisfied. The core that the appliance chains enterprise manages is how to know the market clearly and meeting customers' demands to improve customer satisfactions, and create customers' loyalty, so as to win long-term development and competition advantage. With the development of appliance chains enterprise, a lot of questions exist in gaining customers' satisfaction and getting the long-term customer etc. in it .For this reason, appliance chains enterprise must make and implement a series of marking strategy to improve his customer satisfaction feasible.Through combine customer satisfied theory and consumer behavior theory is satisfied to probe into customer in theory, marking strategy, customer behavior and customer satisfaction four getting related in this text, have established the theoretical foundation for the formulation of the marketing strategy.The customer's satisfaction problem of the appliance chains enterprise is the key. So through use ripe customer satisfaction text and assessment system satisfied with investigation of going on to customer, appliance chains enterprise in this text,has made the analysis on real example, has established practice foundation for the formulation of the marketing strategy.Finally, through method that theory combines prictice to construct new marketing strategy in order to raise appliance chains enterprise customer satisfaction.