The Development Strategy Of China's Civil Aviation Freight Enterprise Information Technology Research

The China's air cargo market is rapidly growing, but in the possession of all kinds of favorable conditions and circumstances, domestic air cargo enterprises their market share is becoming less and less and their growth rate is far lower than that of foreign air transport giant. What are the reasons?First of all, this paper will introduce the air cargo industry analysis. Through Porter model analysis and SWOT analysis, it will illustrate the main risks of the China's air cargo enterprise is facing and the countermeasures basing information technology tools for these risks; At the same time, through information technology theory it will discuss the importance of informationization for the air cargo enterprise, and clarify informationization construction is the core competence of the air cargo enterprise.Secondly, through China's air cargo enterprise informationization status quo analysis, this paper will make a in-depth study for China's air cargo enterprise information-based development strategies, namely: (1) to enhance the strategic planning of the informationization construction; (2) to increase the investment in the informationization construction; (3) to accelerate the training of information-based personnel (4) to establish an advanced information management system.Finally, in. order to make the enterprise informationization construction is more efficient, this paper will supply some suggestions.