Nike Marketing Strategy

This is a traditional business model which develops through retailers and distributors in the sports industry in China. It aims that the sports company could launch the new products faster in the market, even for entering into the new market and expanding the business scale as faster as possible, as a results, the company would get more orders or business opportunity. The core competence for the brand owners just cover two functions including product development and marketing investment, most international sports company take this way to develop business in China, Nike is a leader as well.Regarding to Nike China is the contracted form for Nike Sports (China) Company limited in my paper, it is the branch office of Nike Global, it manages the great China market including the Hong Kong region.We want to explore the sales and marketing strategy in the Chinese market in the future.We stress to how to react the changes coming from retail channels and customers restructure after the analysis for sports industry in the past several years. It can not take more use of the brand power and product creativity without the correct marketing and sales development strategy. This is a very important and long-term strategy for Nike China who develops the business in the huge and diverse market.Let us scan the development of the sports industry and Chinese macroeconomic as the first step.