B2b Services Involved In The Research Together To Create Value

Since 1980s, The world's economy structure has begun to move from industrial- based economy to service - based economy. Therefore, how to improve the performance and the competency of the service enterprises has got more and more attention of both the Academia and the business industry. At the same time, customer has played a more and more important role in the service industry. Therefore, the customer participation in value co-creation will help the service enterprise to improve customer satisfaction, customer loyalty, and finally achieve the sustainable development.The paper begins with the theory of B2B service and value co-creation, analyzing the necessity and feasibility of involving customer in value co-creation in B2B service, then states the reality of current B2B service and value co-creation practices. After the theory and reality analysis, concludes some common problems that may be encountered during involving customer in value co-creation activities. Then based on previous statements, proposes the management strategy of how to involving customer in the value co-creation in B2B service. At the end of the paper, presents a case study as well as other practices in customer participating value co-creation in B2B service.There's few study in customer participating value co-creation in B2B service, so there's few materials can be referred. The author tries to make an exploration to have some enlightening ideas and suggestions on the innovation of the service industry.