Innovative Research On The Crown Loose Car Distribution Model

Automotive marketing channels of communication are car manufacturers and consumers a bridge between the auto industry is an important part. China's accession to the WTO, and the development of the auto market is closely related to many factors at the same time had a positive impact, the automobile industry has been rapid development. To enter the first 3 years of this century is the development of blowout, but by 2004, booming production and marketing situation will not recur. In 2007 despite a 10% growth, overcapacity and the contradictions exposed. Although car sales in the first half of this year, is a popular, sold 3,630,000, an increase of 28.9 percent. One of their own brands and a large increase in small-displacement vehicles, mainly for the national introduction of the lifting of the "small restrictions", and adjust the consumption tax adjustment and oil prices, a number of measures to encourage the development of small-displacement caused by motor vehicles. But in the second half of car sales go from here? In June from the automobile market since the price adjustment on the voice of the people here can not but worry. Foreign car hegemony into China one after another, at the same time, automotive products of the same model as the increase in gradually strengthening the domestic auto market from a seller's market has been quickly to changes in buyer's market. The traditional channels can not be customized to meet the needs of customers in this market background, the only channel to give vehicle manufacturers and dealers bring differentiated competitive advantage. The so-called "channel for those who have to win the market" is here.For these reasons, in order to crown himself loose group of car models as marketing channels research, in order to focus on distribution model, the analysis of existing problems, and apply theory and practice, and other research methods, focusing on China from the car distribution The evolution of the flow through China's auto industry, learn from the advanced analysis of the international distribution model, combined with the Shanghai Song crown of the Group's current distribution model, put forward the integration of internal and external integration Union and the establishment of a number of core brands 4S + satellite The new store distribution model. With a view to enhance the value of the industry, expanding market share and increase customer satisfaction in areas such as a breakthrough to improve the Shanghai Song car crown overall competitiveness.