Suzhou Million Windfall Development Research And Thinking

Suzhou Wonderful New Material Co.,Ltd.is a high-tech enterprise joint ventured by China and Foreign,was established in July,2003.The company devotes continuously in producing and selling the hot stamping foil, which is widely applied in packaging for cigarette,alcohol,textile,leather,ect.,and which is the new high polymer material conforms to the national industry development direction. At present Germany,USA,Japan,South Korea are at the leading position in hot stamping foil of technological development.In China Suzhou Wonderful is at the leader position in hot stamping foil for textile & leather.Along with the world economics integration,the domestic and international market to electrify the hot stamping foil the demand to become times of enlargement continuously;On the other hand,along with the market unceasing expansion,some enterprises enters the hot stamping foil in abundance the realm of production,and the competition is more and more intense.Comparing with established beginning,the enterprise's internal and external environment had the very big change,and it has been facing the new opportunity and the challenge:How does the enterprise cause under the new situation oneself to development as soon as possible? How to open the international market as soon as possible? How to face day by day the intense market competition? How to let Suzhou Wonderful be good,be strong,be forever,and develop into a first-class enterprise that has the international competitive power?In view of above-mentioned background,this article selects Suzhou Wonderful as the research main body,through data graph,by qualitative analysis primarily,and auxiliary by quantitative analysis,and has used PEST,five strength competition model and the fusion "six strength interactions" the thought,the SWOT analytic method as well as the finance data analysis,the basis strategy management related theory,and unifies Suzhou Wonderfurs actual situation,through its internal and external environment analysis, proposed the Suzhou Wonderful's developmental strategy thought and the localization of target,the definite market marketing strategy,the product multiplication strategy,the cost leading strategy and the human resources management strategy which should adopt under the new environment,and to strategic implementation key and the safeguard measure has carried on the analysis,finally obtains the result that Suzhou Wonderful can certainly realize strategy target.