Design Strategy Based On The Experience Of Marketing Clothing Brand

As a kind of psychological and emotional manner,"Experience",one of the basic survival modes for human beings,plays an important role in the evolution of human history.Since 20th century,the economic growth has been more and more restricted by demand.Meanwhile,the factor of "Experience" is gradually prominent in modern economy,becoming a new impetus and supporting point for economic boom.The arrival of experience economy opens a golden age for brand products.Brand serves as the most significant and most fundamental provider of experience.Experience Marketing links consumers with the name,mark and slogan,activity of brand,and establishes a specific association between brands and people's sense,emotion and life style.It makes brand a rich resource inducing people's perception,emotion and association to achieve an impressive and positive Brand Experience.In the arrparel industry,the current No.1 consumer goods,the conception of "Brand" has particularly sunk deep into the hearts of people.For that it's necessary for enterprises to create unfailing brands well known to the whole world,making use of successful brand design strategy.The apparel brand strategy based on experience marketing is adopted in accordance with consumers' individuality experience and links the brand with psychology,feelings, social life in a human manner,from the five aspects of perception,emotion,thinking, behavior,association,to satisfy the current consumers physically,as well as fulfill their self-worth and expressions through social language.It functions to strengthen the brand affinity,fully interpret the brand culture,deepen the brand concept,and create a distinctive strong brand.