With Regard To The Construction And Management Of Marketing Channels

With the economic globalization and the trend of global network, marketing channels have changed much, and purchasing behavior of consumers has becoming increasingly personalized, and so if a enterprise want to survive and develop, it must constantly adapt to the new situation and innovate and improve the market channel.In the face of the new economic environment and competitive environment, the traditional market channels can not adapt to the enterprise development, and the corporate marketing channels showing a variety of development and changes in trends. Different industries have different market channels adapting to the development of enterprises in the industries. The present and gift industry is not well known in many industries, sometimes there is no concern about the industry.Well, how about marketing and channels in the present and gifts industry? What channel do the goods and commodity send to its user through? What problems do the dealers or agents solve, as an important channel for the flow of presents and gifts? How do the enterprises select market channel in gifts and present industry? These are all worthy of thinking and exploring.The author attempts to make some systematic explore and construction about marketing channel of the production and trade corporate in the present and gift industry, on the base of analyzing the characteristics of the industry according to change and trend of marketing channels. The companies could enhance the core power of competition through constructing the reasonable and appropriate marketing channels, which replenish each other and co-exist, and solve the channels' problems together, and maintain the long-term corporate competitive advantages, according to the market environment and characteristics.