On The Chinese Local Government Indemnity Level Digital Divide Policy Options

The concept of Digital Divide, is brought forward in the western country in the last decade of 20th century, only a dozen years since its appearance. Anyhow, great attention to Digital Divide was paid since 1995, for the series of reports,《Falling through the Net: a Survey of the "Have-nots" in Rural and Urban America》, published by National Telecommunications and Information Administration of USA. Generally, Digital Divide is linked to the divide between rich and poor in the information age, the issue of social justice, and so on. It not only has the sociological significance, but also become a political and even social policy in a humanistic concern. It is also generally thought that, if following the American model, establishing information services at the community center for the people who can't access the Internet at home, we can effectively fill the digital divide. But in practice, the American model seemingly doesn't prove so effective in the most developed Chinese economy city Shanghai.As the humanistic concern to the "Information have-nots", Shanghai is strived to fill Digital Divide, from the concept, institutional arrangements, procedures and other aspects. Followed by the American model, Shanghai has taken the policy choice of the Digital Community Service Center , named "Shanghai Oriental E-Community". However, "Shanghai Oriental E-Community" encountered the "Matthew Effect in digital" and other problems. Taking "Shanghai Oriental E-Community" as an example, the essay is intended to discuss the policy-making of Shanghai government, analyze the behavior patterns of users of the Shanghai Oriental E-community, and propose strategy, measures and policy recommendations to fill Digital Divide.