Strategic Research Of Cmcc Data Services Social Channel Distribution

It is very challenging for developing data service in new marketing environment.Developing data service becoms so important and urgent for the operator . How to develop channel marketing becomes an important question in current situation.The paper analyses the current status and deficiency of China mobile data service marketing channel. Combining social channel marketing environment and SWOT analysis, the paper puts forward the proposal and the strategy that is suitable for the marketing character of data service market. According to the theory of PEST,SWOT and CPC model, the paper puts forword the strategy of channel developing,channel markting,channel operation and channel management. I hope what the paper studies can provides reference value for the CMCC which can go off with the channel all wool and a yard wide and can build the one-up and exclusive advantage of social channel source as soon as possibleThe paper includes five chapters. The first is an introduction which mainly discusses the object, theory, method and the importance of the paper. The second analyses the system of marketing channel .The third focuses on why CMCC should develop data service social channel distribution. The forth affords some significant experience by introducing the channel distribution cases of SP and other industry. The fifth suggests how to build the system of data service social channel distribution.