Jin Yun Sheng Europe And The United States Distributor Of Customer Relationship Management

Customers are to survive and develop on the basis of market competition is the essence of resources. Customer Relationship Management strategy focus is not only to maintain existing customers, but also in maintaining existing customers on the basis of the full development of new customers. Customer Relationship Management is to promote a customer-centric enterprise management ideas and methods, which is an acquisition to maintain and increase customers. Mining through the most valuable customers, with the formation of satisfaction, loyalty and the type of strategic partnership, to achieve customer value and maximize their profits.This article first study customer relationship management background, then in-depth study the content of customer relationship management. The theory studied domestic and abroad customer relationship management and also including the application of the theory of CRM. On the basis of the study of the company of jinrunsheng, that is a comprehensive study of the company's customer relationship management status , which points out the problems. Based on the customer value analysis from the company's overseas distributor .the combination of domestic and foreign customers manage the status quo and the development tread of the corporation of junrunsheng. focus on the analysis of the company's customer relationship value. It is using quantitative analysis methods and the scientific classification of customers. Finally, according to the company's need for the corresponding customer management strategy, which is important to strengthen and improve the customer relationship management to jinrunsheng Corp.