Chinese Food Enterprises Crisis Management

In recent years, China's food industry crisis, Jinhua ham drugs, Clenbuterol, "Sudan" duck egg, milk powder incident in Fuyang, beer formaldehyde events, etc. in the crisis caused wide concern in society, to the Chinese food industry credibility enormous damage. The majority of our enterprise risk management capacity of food low in the face of improper disposal of such issues, ranging from corporate reputation damage, serious bankruptcy. To face the crisis of unruffled calm of the enterprise to deal with very little. Therefore, the summary of the food business crisis management lessons of successful experiences and failures, to draw general conclusions, for improving China's food industry has a crisis management capability of the significance of reality.This article includes the following areas:Firstly, it summarized the comprehensive domestic and foreign scholars to sort out the crisis, the meaning of crisis management, corporate crisis management overview of system theory, structural theory, the life-cycle theory, diffusion theory, changes in the structure of crisis and crisis communication strategy on the theory of the case studies for the next provide a theoretical guide.Secondly, it is selected the most influential of the "melamine incident" case to analyze of the food industry in 2008. First of all, recalling the incident of melamine, and then use the theory as a crisis communication strategy framework for detailed analysis, through analysis, "melamine incident" in Sanlu, Yili, Mengniu, Guangming in four stages of crisis management crisis communication practices used in different, summed up the four companies to deal with the crisis and the failure of the successful experiences and lessons.Thirdly, from specific cases to further promote China's food industry in general. First analysis of the types of food business crisis and crisis-prone reasons, summed up China's food enterprises led to frequent crises of external factors and internal factors. And then for the food industry come up with strategies to the causes of the crisis, countermeasures can be divided into: external factors for the improvement of policies and internal factors for the improvement of response. Finally, the causes of the crisis response and to improve the relationship between the establishment of a clear China's food crisis management enterprise solution.Fourthly, looking to come to the conclusion. Drawn further into China's food enterprises to enhance risk management strategies to follow. Research for this paper, the inadequacy of the need to focus on the future of the place. This article summed up not only to sum up in recent years on corporate crisis management at home and abroad the latest research results, and in close connection with the transformation of our society in which the characteristics of a market economy and China's food enterprises are facing the macro and micro environment. Therefore, this paper put forward by the food crisis, the causes of business, policy proposals, research findings, for academic research, the practice of the business community to provide a new way of thinking, especially for enterprises in China's food crisis management with the guidance of a certain value.