Wine Distribution Company Crisis Staff Needs Research

The "Employees Needs" refers to the insufficient feeling of employees, physically & psychologically, in the corporate organization, different from other groups of people. And with the change of environment, especially the current economic recession, the imported spirits trading industry also suffers a lot. This thesis analyzes the needs of employees completely and thoroughly, based on the classic Needs Theories and former academic achievements, and incorporates the impact of economic crisis. This is also the intention of the author, to provide clear and deep point of view on this topic for readers.This thesis establishes the employees' needs module with the summary and findings from existing theories. With the 62 pieces of questionnaire out of 100, the author uses descriptive statistics, mean & standard deviation to testify the scientific accuracy of the module, the employee's needs module under the crisis. Meanwhile, the thesis also cross checks the influence of crisis to the difference of demographic traits, such as gender, title & working years in current corporate.The conclusion is that under the current economic crisis, the employees needs of the imported spirits industry include 5 measurements, and the respondents prioritize the 5 in this order: salary, self-fulfillment, resource, job security & career path. Most respondents are not satisfied with their current job, and the author analyzes the main reason to be the inaccurate incentive schemes, lack of tailor-made consideration.