Cctv Psas Humanistic Themes Changes

As a special form of advertising,Public Service Advertising in the dissemination of the research value of the field increasing. CCTV is the authority of the prominent media, the station broadcast public service ads produced by the rendering of the human spirit, has a certain exemplary. This paper discusses the characteristics and functions of public service ads, and the humanistic spirit of internal relations, summarized the past three decades CCTV public service demands changes in the subject and conducted case studies, summarizes the theme of CCTV in public service human harvest and the lack of further development by its forward-looking set, from the perspective of communication theory,Public service ads that CCTV order to achieve greater success, must be based on the unique perspective and People First Concept.